I mean, I joke about being broke all the time (mostly because I work in social media, so it’s believable), but it’s about a billion times less funny coming from a billionaire who employs thousands of people and whose self-driving car just killed someone. Eagle-eyed uses also spotted references to bots and the age of Facebook’s audience in comparison to Snapchat.īut who’s the real April fool? That award goes to Elon Musk, who attempted cheekiness by claiming bankruptcy and borderline alcoholism. In an elaborate prank, the company released a video of the comedian signing over his personal autonomy to the company, stating they could now frame him for murder and have the rights to shoot a docu-series about said murder.ģ) SNAPCHAT ATTACKS: Just when you thought their redesign was the biggest joke of Snapchat’s year, the platform came out swinging on April Fool’s Day with a new filter that overlaid a Facebook-like design (complete with Russian text) onto users’ pictures – a clear reference to the accusations of Russian meddling in the 2016 US election. That’s right – Netflix updated their social media and platform to announce they had acquired the actor for…anything they wanted.
Tech giants around the globe played their pranks on the world, and I found a particular few to be highly entertaining. It would have been hard to miss over the Easter Weekend if you were on social media, but in case you were too busy basking in a candy coma – April Fools Day also happened, and everyone seemed to get involved. The internet is all about April Fools this year
AUSSIE GAY SNAPCHAT NAMES TV
Forecasts also predict that social media will overtake TV ad spend by 2020, taking it to a fifth of all media ad spend. Facebook is actually set to claim a 21.3% share of digital spend this year, despite a dip in teen users, which could be attributed to the rise of rival platforms (i.e. In the UK, eMarketer has also dismissed the “knee-jerk reactions” of doom to Facebook’s recent data scandal, as its recent forecasts have predicted UK marketers are set to spend £3.3bn on social media advertising in 2018, an increase of 24% year-on-year. In contrast, digital advertising in the US is set to grow by 18.7 percent this year – taking it to a predicted $107.3 billion.
The trend is expected to continue until 2022, with the exception of 2020 when the US presidential election is set to bring viewing ratings and ad spends up.
The report predicts that ad spend will drop another half a percent in 2018, bringing the annual spend to $69.87 billion by the end of the year. This drop would bring US TV’s share of overall ad spend down to less than a third (31.6%). Michele.danno Social media ad spends are set to overtake televisionĭespite the fact it now costs upwards of $5 million to air a 30-second commercial during the Super Bowl, new statistics from eMarketer show that television ad spends will continue to diminish as the spend across social media rises.